The Upside
of Chicken

Our chicken looks, cooks, and tastes like chicken because it is real chicken.

What makes our meat unique is how it’s cultivated: we take a small sample of healthy chicken cells. We place it in a nutrient-rich environment, and allow it to grow into pure clean meat, ready to cook and enjoy.

Chicken or fish? Or beef?
It’s all UPSIDE.

In choosing our first product to launch—it had to be chicken. Chicken is the most consumed meat in the U.S. and its popularity circles the globe. Plus, ours tastes really good.

SAFE & DELICIOUS

We are working closely with the USDA and FDA to ensure our products follow the highest standards of production and quality in the world.

Of course, we start with optimal cells to develop the same mouthwatering texture, aroma, and taste of the chicken you love. Check back for cooking tips from our chefs.

LOVE CHICKEN,
LOVE CHICKENS

Using the cells from a single chicken, we spare countless numbers of our feathered friends! The smaller the footprint of meat production, the greater the environmental benefits.

 

LOVE CHICKEN,
LOVE CHICKENS

Using the cells from a single chicken, we spare countless numbers of our feathered friends! The smaller the footprint of meat production, the greater the environmental benefits.

 

COMING SOON

What starts with chicken is growing into the UPSIDE of a healthier planet, and enough food for everyone. We have been perfecting our foods since 2015, including the beef meatball and our delectable duck. Check back to see what other meats are coming to our menu.