Yes, it tastes like chicken – the best chicken I’ve ever tasted in my life.
November 23, 2021
Written by
Sir Richard Branson
Yes, it tastes like chicken – the best chicken I’ve ever tasted in my life.
As a proud investor in UPSIDE, the leading company in the cultivated meat, poultry and seafood industry, I was fortunate to be offered an early taste of its new offering. I had got to try UPSIDE’s cultivated meat once before, on Necker Island a few years ago, but the delicious, real meat grown directly from animal cells has got even better since then.
UPSIDE recently opened the most advanced cultivated meat production facility in the world, in Emeryville, California. It is designed to produce any species of meat, poultry and seafood – in both ground and whole cut formats – directly from animal cells, instead of relying on raising and slaughtering animals.
It was great to catch up with Uma onboard and hear more about how cultivated meat is going to have a huge positive impact on the environment, animal welfare and public health. We invest in people as much as ideas, and we really see with Uma and the team at UPSIDE a group determined to make a difference.
Cultivated meat is developing quickly in order to scale to meet the world’s growing demand for meat. It’s so exciting seeing how UPSIDE has transformed from such a bold idea into a reality and I can’t wait for more people to try it.
